This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Healthy INSIDER Podcast 30: Millennials, Boomers Drive Supplement Growth


The annual growth of supplement sales is 5 percent, which stands out compared to the 1 percent growth that total store sales are experiencing. Robert Sanders, executive vice president and practice leader, Information Resources Inc. (IRi), explains the consumer preferences that are driving this growth and gives tips to supplement brands to increase consumer loyalty in this Healthy INSIDER podcast. Sanders and Sandy Almendarez, editor in chief, INSIDER, discuss:

  • The differences between Millennial and Baby Boomer supplement use
  • How negative media reports affect supplement sales
  • Why good science and partnerships with health care professionals can promote brand trust

Related content

This podcast was recorded at the Council for Responsible Nutrition (CRN) annual conference in October 2016. Got feedback? Email Almendarez at, or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.

comments powered by Disqus