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SupplySide West Podcast 12: Increasing Consumers’ Omega-3 Usage

Podcast

Consumers say they are interested in consuming omega-3s, but compliance to a daily omega-3 supplement continues to be challenge. Consumers don’t see an immediate result, health benefits are so wide-ranging that products aren’t targeted to specific demographics, and consumers are unaware of how low their omega-3 intake is. Omega-3 products have a lot of opportunity to grow, but they need to tailor messages and boost consumer education.

In this episode, Ellen Schutt, communications director, the Global Organization for EPA and DHA Omega-3s (GOED); Sapna Misra, president of Anpas Global; and Heather Granato, vice president of content, health and nutrition, Global Exhibitions, discuss:

  • The number one health benefit consumers attribute to omega-3s
  • Tips to creating more consumer interest in omega-3s
  • How brands can increase the “trust factor” among consumers

Schutt and Misra will be speaking on the Panel Discussion: Finding Your Sweet Spot in the Omega-3 Market on Friday, Oct. 7 at 9:00 a.m. at SupplySide West. Visit supplysideshow.com for more information and to get registered. This session is underwritten by Aker BioMarine and BASF, the official education sponsor of SupplySide West. The program was developed with help from GOED.

 

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