Personal care categories shaping the market

The beauty and personal care categories are driven by numerous trends, such as the demand for anti-aging solutions, products that combat the effects of pollution, and digitalization—which includes apps personalizing consumers' beauty regimens. The global anti-aging market is poised to surge from US$140.3 billion in 2015 to $216.52 billion by 2021. Probiotics for skin, integrated hair and skin care, and Millennial interest in natural beauty are among the notable nutricosmetics market transitions.