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Consumers demand sustainable packaging options – podcast

Consumers want sustainable, recyclable and compostable packages for the CPG products, according to market data from NMI.

Sandy Almendarez

September 3, 2019

CPG brands across all sectors must consider the sustainability of their packages, and this is particularly true for those in the natural products industry. Consumers want to avoid plastic and would rather spend their money on products that come in compostable, reusable and recyclable packages; however, they are not willing to give up convenience, according to Steve French, managing partner, Natural Marketing Institute (NMI). In this podcast with Sandy Almendarez, editor in chief, INSIDER, French discusses consumer desires for CPG packaging, including:

  • The increasing concern for the environment and the sustainability of the products consumers use

  • Seventy percent of consumers say products are overpackaged, so brands need to look at ways to cut out the materials they use

  • Consumers still want safe products that are convenient, so brands must address packaging needs without compromising on consumers’ other demands.

French is speaking at the SupplySide West Workshop, “Sustainable, Safe and Sanctioned Packaging for CPG Brands” on Friday, Oct. 18, 2019 at 9:00 a.m. in Las Vegas. This workshop is underwritten by Alpha Packaging.

 

About the Author(s)

Sandy Almendarez

VP of Content, Informa

Summary

• Well-known subject matter expert within the health & nutrition industry with more than 15 years’ experience reporting on natural products.

• She cares a lot about how healthy products are made, where their ingredients are sourced and how they affect human health.

• She knows that it’s the people behind the businesses — their motivations, feelings and emotions — are what drive industry growth, so that’s where she looks for content opportunities.

Sandy Almendarez is VP of Content for SupplySide and an award-winning journalist. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!

Awards:

Speaker credentials

Resides in

  • Phoenix, AZ

Education

  • Arizona State University

Contact:

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