Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Brands balance practical packaging with sustainability efforts.jpg

Brands balance practical packaging with sustainability efforts

The lack of a truly compostable flexible film and infrastructure issues associated with recyclables were among the challenges leading natural products brands cited in their sustainable packaging efforts.

Even as sustainability rises higher on the priority lists of supplement and functional food and beverage brands, the packages that contain natural products often lag in integrity compared to the healthy, sustainable goods inside.

In this Q&A, Natural Products Insider asked brand representatives about sustainable packaging options, new technological advancements pushing the movement forward, and ways brands can improve their packaging initiatives.

When it comes to major challenges, brands said that a fundamental shift in infrastructure may be needed when it comes to recycling, finding environmentally friendly alternatives that still meet brand protection needs, and the lack of a compostable film that can hold nut butters.

As to the role that sustainability plays in packaging strategies, feedback included tea bags made out of biodegradable, unbleached, non-GMO Manila hemp fiber; truffle wrappers made from eucalyptus wood pulp and a thin layer of aluminum as an alternative to petroleum-based plastic, and working with the OSC2 Packaging Collaborative to develop a functional, sustainable and renewable film structure with appropriate barrier qualities.

Future goals included creating a 100% recyclable bag for peanut butter cups; being 100% reusable, recyclable or compostable, and working toward a commitment to use an average of 25% post-consumer recycled material in all rigid plastic packaging; and aligning business strategies with climate action.

To read this article in its entirety, check out Packaging: The global challenge of sustainability – digital magazine.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish