Wixon to Showcase Mag-nifique at SupplySide West

<p>Wixon will showcase its &#8220;healthier, tastier, just better" proprietary, natural Mag-nifique&#8482; flavor modifiers for nutritional products at SupplySide West with samples of its Reduced Sugar Oatmeal Fiber Bar, National Brand Sports Nutrition Shake, and National Brand Single Use Energy Water Enhancer in Black Cherry.</p>

ST. FRANCIS, Wis.—Wixon will showcase its “healthier, tastier, just better" proprietary, natural Mag-nifique™ flavor modifiers for nutritional products at SupplySide West with samples of its Reduced Sugar Oatmeal Fiber Bar, National Brand Sports Nutrition Shake, and National Brand Single Use Energy Water Enhancer in Black Cherry.

The flavor modifiers used in the concepts are part of Wixon’s Mag-nifique collection of technologies, developed by Wixon’s chemists to bring out the best in food and beverage products for a variety of consumer segments. The technologies can enhance healthy foods by reducing sugar, improving mouthfeel, masking off-notes, and more.

The National Brand Sports Nutrition Shake contains Mag-nifique Mouthfeel to help create the perception of creaminess in low-fat or no-fat products. Mag-nifique Sweet Away for High-Intensity Sweeteners masks off-notes and reduces the perception of excess sweetness. Dutch cocoa, whey protein, and natural chocolate flavor give it a rich taste and a boost of nutrition for active lifestyles.

Mag-nifique Bitterless in Wixon’s National Brand Single Use Energy Water Enhancer improves flavor and minimizes inherent bitterness in tropical juices and fruit inclusions. Black cherry gives a refreshing take on water.

Visit the Wixon booth at SupplySide West Oct. 8-9, at the Mandalay Bay Resort and Casino in Las Vegas at booth #14097 will be served.

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