Clean labeling and transparency are increasingly impacting the supplements category. Yet, the impact of these trends, and how manufacturers and marketers in the space can best meet consumers’ demands for transparency, isn’t clear. In this SupplySide West edition of the Healthy INSIDER Podcast, Rachel Adams, managing editor, and Brooke Bright, senior data strategy manager at Label Insight, discuss:
- How demands for clean labels and transparency are impacting dietary supplements;
- The intersection of clean label and transparency related to supplements; and
- In which ways supplements are leading clean label trends.
Links and Resources:
- “Clean Label Supplements: Understanding the Next Level of Transparency for Dietary Supplements” Panel Discussion at SupplySide West in Las Vegas, Sept. 28 at 2 p.m. This Panel Discussion is underwritten by Verified Inside.