CHICAGO—Alkemist Labs appointed the Shelton Group to manage its public relations activities, marketing strategy and media campaigns.

Alkemist Labs is the testing partner for many industry companies dedicated to cGMP (current good manufacturing practices) compliance, and that want to meet consumer expectations for clean labels and trustworthy natural products.

“Testing is a crucial step for companies committed to producing compliant products, so it’s important our industry knows the level of expertise and testing integrity Alkemist offers," said Elan Sudberg, CEO of Alkemist Labs. “The Shelton Group, with its deep understanding of the industry, is the right firm to help us deliver that message."

“I have known Elan for years through our involvement with AHPA, and I’ve always been impressed with his passion for his work and his principled advocacy of best practices," said Suzanne Shelton, managing partner of The Shelton Group.  “We are so pleased to be working with him to highlight his exceptional testing lab."

Earlier this year, Alkemist Labs launched an ad campaign with design firm MSLK.