NEW YORK—KIND Healthy Snacks introduced STRONG & KIND, the brand’s new savory snack line and a movement aimed at changing the way people view strength and kindness.

The new line features five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili. Each bar contains 10 grams of natural protein (soy-and-whey free), whole almonds, seeds and legumes, and comes packed with nine essential amino acids. The line is gluten free, non-GMO, low sodium, and contains no MSG.

As part of the launch, the company is partnering with NBA player Kevin Durant. Together, KIND and Durant hope to prove that the best way to show strength is to choose kindness—that it’s strong to be kind™.

"As a pro athlete, I know it can be easy to focus on trash talk and negativity," Durant said. “Kindness can sometimes be mistaken for weakness, but I want to change that perception. The reality is that it takes a lot of strength to be kind."

In conjunction with the movement, KIND and Durant are looking for 1 million people to join them in taking the STRONG & KIND pledge to support a $1 million donation from KIND to the Kevin Durant Charity Foundation. The donation will be used to create programming for at-risk youth to teach them how to be STRONG & KIND.