BATTLE CREEK, Mich.Kellogg Company announced plans to build a new snacks manufacturing facility in Malaysia, as part of its recently announced Project K 4-year efficiency and effectiveness program to strengthen its existing business in core markets, increase growth in developing and emerging markets, and drive increased value-added innovation.

Construction on the new facility in Bandar Estek, Negeri Sembilin, will increase Pringles production capacity in the Asia Pacific markets.

Our acquisition of Pringles in 2012 marked the beginning of an exciting new era in the evolution of our global snacks business," said Kellogg Company President and CEO John Bryant. The decision to invest in a new snacks manufacturing facilityand build our capacity and capability in Asia Pacificis the next step in that journey."

The strategic investment is in line with two of Kelloggs four business strategiesbecoming a global snacks player and building our emerging markets footprint.

We have a compelling business need to better align our assets with marketplace trends and customer requirements," Bryant said. To that end, we are taking action to ensure our manufacturing network is operating the right number of plants and production linesin the right locationsto better meet current and future production needs and the evolving needs of our customers."