SCOTTSDALE, Ariz.JPG Resources teamed up with Healthy Brand Builders to expand its services for consumer packaged goods (CPG) brands.

JPG Resources primary focus is ensuring clients business growth goals are met by successfully shepherding new products through all phases of the innovation process: idea generation, product development and launch/post-launch management. In recent years, JPG Resources has launched more than 60 new client products and all remain in market.

Healthy Brand Builders is headed by James S. Tonkin, a 41-year veteran private sector brand marketing and development professional who has created more than 450 business and financial strategies for domestic and international firms. Healthy Brand Builders concentrates on functional and nutraceutical food and beverage segments.

The topic of how to improve the in-market success of new products has been a high-profile discussion point over the last several years. Marketing strategists and operational execution teams need to be closely aligned for new brands or products to survive in todays marketplace. The Healthy Brand Builders and JPG Resources partnership puts that alignment into place for clients.

The companies will continue to operate as usual, but now have the cooperative ability to bring all of the leverage of proven professionals from ideation to product and research and development, branding, sales and marketing planning, distribution and financing, all under mutual management. 

The time is right in both of our companys evolution to combine resources providing young entrepreneurs immediate benefit in the years of valuable experience we bring to each client company," Tonkin said.