The patients of naturopathic doctors also happen to be consumers of natural products. Naturopaths treat, talk to and work with people who believe in the benefits, and support the use, of supplements and natural products.
Yet, there’s little to no connection between the two entities.
Beyond that, explained Jon Benninger, vice president of Informa’s Global Health and Nutrition Network and member of the board of trustees at Southwest College of Naturopathic Medicine, naturopathic doctors who are seeking careers outside of clinical practice could be powerful tools for businesses in the natural products industry, whether applying their knowledge and clinical experience to sales, marketing/communications, or another facet of the industry.
In this episode, Benninger and Rachel Adams, managing editor, discuss:
- A disconnect that exists between the naturopathic community and the natural products industry, despite the fact patients of naturopaths are often also natural products consumers;
- The potential impact of a greater connection between naturopaths and the natural products industry, specifically looking at potential for naturopaths as professionals in the industry; and
- An interest among naturopathic medicine students in career opportunities in the natural products industry, though many express concerns regarding industry regulations and product safety.
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