SAO PAULOBeraca International North America will expanded U.S. operations by adding direct sales departments to the regional Northeast and Midwest this month. Beraca will be replacing DeWolf Chemical and Glenn Corporation, which previously served the regions.
“While Beraca is grateful for the experience with the DeWolf Companies, we have decided to move forward with direct sales to provide direct customer service, timely new product introductions, product exclusivity options and competitive offerings in these key growth regions," said Dawn Thiel Glaser, business director of Beraca.
Beraca said it believes this direct approach to the Northeast and Midwest region will demonstrate a higher level of transparency with its customers and allow for sustainable growth.
In late 2012, Beraca hired a new two executives to assist with its Biodiversity Enhancement Program.