FLORHAM PARK, NJ—BASF Nutrition & Health will unveil its new Consumer Health Approach at booth 25101 during the SupplySide West 2014 Global Expo and Conference on Oct. 6 to 10 at Mandalay Bay in Las Vegas. BASF is again the exclusive Education Program sponsor of SupplySide West.

BASF's new initiative showcases lifecycle products and solutions offered by the supplier known for both its pharmaceutical and nutrition expertise. This combined know-how supports a range of consumer-friendly innovations in dietary supplements and over-the-counter (OTC) products.

"New concepts and solutions which target individual consumer preferences are needed to make it more convenient and easier for them to take their supplements," said Ludger Eilers, director of human nutrition at BASF North America. "Imagine, for example, how seniors would feel if they could take fewer capsules or find them easier to swallow."

Eilers explained that BASF's new Consumer Health Approach helps nutrition and health companies develop user-friendly products with clinically based concepts, innovative delivery systems and advanced pharmaceutical technology to address the health concerns of every age group.