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BrandHive Launches New Website

SALT LAKE CITY— BrandHive launched a new "hive" website as part of the 16-year-old marketing and public relations agency's rebrand from the Integrated Marketing Group (IMG).

Design features for the new website were created for the user experience and provides exploration capabilities to individual projects.

"Throughout the process of rebranding ourselves, one thing became clear, we realized the need to provide better insight into who we are as an agency," said Jeff Hilton, co-founder and partner of BrandHive. "This is one of the reasons the new website showcases the collaborative work of our team.

"An individual project involved a cross-functional team working closely together and I think our clients really benefit from this type of teamwork," Hilton added.

When navigating the website, users will notice the easier navigation functions with an earthy color theme and a hive-like feel. Each feature of the new site has an enlarged capability for a deeper experience with the content.

The new site has a mobile option and features BrandHive Buzz, the agency's blog that reflects the team's insight on B2B/B2C marketing trends, industry happenings and company news.

"We hope that the new website structure helps visitors understand BrandHive's extensive range of capabilities, and equally important, how we function as a team," Hilton said. "We're always excited to bring more buzz to the natural products industry."

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