This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Informa

KSM-66 Ashwagandha Enters Sports Nutrition Sector

LOS ANGELES—KSM-66 ashwagandha by Ixoreal Biomed entered the global sports nutrition sector with endorsements from several world-class sports figures.

Aditya Mehta, Asia's top-ranked snooker player and gold medalist at the recent Asian Games, said KSM-66 helps his ability to focus under stress and keeps him composed when under pressure.

"My sport requires a sustained level of concentration," Mehta said. "Thanks to KSM-66, I'm playing harder and performing better."

One young supporter of KSM-66 is 16-year-old Jordan Romero, who climbed Mt. Everest at age 13 and still holds the world record for the youngest climber to reach Mt. Everest and the Seven Summits of the world.

"Since I've been a child, I've learned to rely on natural extracts and have learned the value of extremely good nutrition," Romero said. "I'm relying on KSM-66 during my extremely demanding travel, school and athletic life. It's been a total game changer."

Professional endurance athlete Paul Romeno and U.S. Open Table Tennis champion Sharath Kamal also use the product for strength, energy and empowerment during stressful situations.

KSM-66 has been used in several sports supplements, such as Mdrive Elite from DreamBrands, PLAN 200 from Purity Products and Post Protocol from BodyBuilding.com. Studies define the role of KSM-66® as an adaptogen for healthy stress management, where it exhibits a normalizing effect against common physical, chemical and biological stressors. One study published in the Indian Journal of Psychiatry investigated the efficacy of KSM-66® in 64 healthy adults who were under stress. The remaining studies examined KSM-66® and its stress-reducing properties related to energy, infertility, immunity, longevity, cognitive function and physical performance.

Ixoreal Biomed's KSM-66® ashwagandha received recognition at two nutrition industry trade shows in 2012. It won the "Innovative Ingredient of the Year" at Panacea in South Asia, and was a finalist for the "Best Botanical" award at Engredea as part of the Expo West trade show in Anaheim, CA.

comments powered by Disqus