Gaia Herbs Site Relaunch Honored by Webby Awards
May 2, 2011
NORTHAMPTON, Mass.—The Webby Awards named Gaia Herbs' website an Official Honoree in the Pharmaceutical category after its relauch designed by Pure Branding. The Webby Awards, presented by the International Academy of Digital Arts and Sciences, are international award honoring excellence in design and content on the Internet.
The relaunch highlighted Gaia Herbs’ first traceability program in the dietary supplement industry, Meet Your Herbs™. Revealing nearly every aspect of the growing, sourcing, testing and processing of herbal ingredients, the Meet Your Herbs platform makes Gaia Herbs' chain of custody transparent and open. By entering the Meet Your Herbs ID number from any Gaia Herbs product at the new GaiaHerbs.com or on the new mobile app, consumers can see proof of careful cultivation, meticulous harvesting, the right extraction methods, and state-of-the-art validation and purity data for each herb inside their product.
“We are humbled and honored by this prestigious award," said Yadim Medore, principal and creative director of Pure Branding, “and to be recognized alongside the world’s largest agencies puts this work amongst remarkable company."
Ann Buchman, vice president of marketing at Gaia Herbs, said “Pure Branding established a total restage in our brand communication, showing us that revealing openly what we do every day is the greatest expression of our commitment to health and vitality. In addition to the transparency benefits of Meet Your Herbs, the website redesign connects site visitors to our organic farm, our processes, our products, and our experts in a way that meets their need for authentic herbal knowledge."
Winners are chosen by the International Academy of Digital Arts and Sciences, a global organization whose members include director filmmaker Darren Aronofsky, Martha Stewart, Huffington Post Media Group president Arianna Huffington, Twitter co-founder Biz Stone, David Bowie, Internet co-creator Vint Cerf, Virgin Group chairman Richard Branson, and R/GA Chairman and CEO Robert Greenberg.
Sites are selected for recognition based on excellence in the following (but not exclusive) criteria: content, structure and navigation, visual design, functionality, interactivity and overall experience.
The Webby is given annually to honor the top websites, interactive advertising, online digital media and applications. Receiving more than 10,000 entries from every state and 60 countries worldwide, the Webby Awards were established by the International Academy of Digital Arts and Sciences in 1996.
Pure Branding is a consultancy dedicated to building natural brands. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels and Dr. Hauschka Skin Care.
Gaia Herbs is a certified-organic grower and manufacturer of premium quality botanical wellness solutions. The company, based in western North Carolina, cultivates 250 acres of medicinal herbs that, along with all operations at its 45,000-square-foot manufacturing facility, are certified organic each year by Oregon Tilth. Gaia Herbs’ extensive line of all-natural herbal products can be found in national and regional natural products retailers, independent health food stores, and in the offices of naturopathic doctors, herbalists, and other health professionals nationwide.