‘Guilt-Free’ Snacking Scores During Super Bowl
January 21, 2011
MINNEAPOLIS—While the fate of which two teams will participate in Super Bowl XLV is still up in the air, America’s gridiron fans already are looking forward to guilt-free snacking on game day, according to results of the 2011 SUPERVALU® Snack Down Survey by Harris Interactive.
The majority of respondents said they never" feel guilty about what they eat while watching the games, and the majority will choose snacks they don’t consider healthy.
Topping the list of Super Bowl snacks this year are dips and spreads, up from last year to 30 percent; chicken wings at 22 percent; and pizza at 17 percent. Chips and salty snacks such as peanuts, popcorn or pretzels falling from first place snack choice to fourth place at 14 percent. Ever popular burgers, dogs and brats came in at 9 percent.
“It’s clear from the survey that fans are betting on finding convenient and affordable foods to serve at their playoff and Super Bowl parties," said Julie Dexter Berg, SUPERVALU’s chief marketing officer. “We recognize that shoppers will be looking for some simple ideas to round out their game-day party menus."
The amount fans plan to spend on foods and snacks is down compared to last year: half of those hosting a party plan to spend $50 or less, versus $100 or less in 2010. Local supermarkets continued to be the most common place fans plan to shop for Super Bowl party food and snacks (80 percent), followed by discount stores, mass merchants or warehouse clubs (42 percent); restaurants, caterers, gourmet food stores or delicatessens (9 percent); and convenience stores (5 percent).
The survey also examined the snacking habits of people living in Baltimore/Washington, D.C.; Boise, Idaho; Boston; Chicago; Las Vegas; Minneapolis/St. Paul; Norfolk, Va.; Orange County/Los Angeles; Philadelphia; St. Louis; and San Diego. Click here to read detailed snacking traditions by market.