LifesDHA in Quiznos Dressings Sandwich Toppings
June 2, 2010
COLUMBIA, Md.—Martek Biosciences Corp. announced its flagship product, life'sDHA™, is featured in a new line of salad dressings and sandwich toppings available at Quiznos. life'sDHA will be used to fortify 16 varieties of sauces and dressings. The life'sDHA logo will be prominently displayed on in-restaurant packaging and promotions, and in many marketing efforts.
"We are pleased to be working with Quiznos, a national chain with nearly 4,000 stores, to offer consumers healthier options with a variety of toppings and dressings enriched with life'sDHA," said Joe Buron, VP of sales and marketing for Martek. "This product launch is a significant milestone as we seek to further expand our presence in all categories of the U.S. food and beverage industry, including restaurants and foodservice."
"Our customers want delicious flavor and high-quality ingredients. Quiznos dressings and sauces illustrate how a variety of family-friendly products can incorporate life'sDHA. Adding life'sDHA to many of our dressings and sauces also helps Quiznos keep with its heritage of innovation," said Jason Robson, executive vice president of marketing for Quiznos.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet. Scientific reviews highlight the benefits of DHA omega-3, yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.