The Athlete Incubator Project: What’s the next trend in sports nutrition? – white paperThe Athlete Incubator Project: What’s the next trend in sports nutrition? – white paper

Athletes are influential. They are the ones nutrition brands should watch for inspiration about their next moves in the sports nutrition space.

Athletes are innovators as they optimize their diets and fuel themselves with the latest and greatest to get results, pioneering many mainstream trends like high-protein diets or intermittent fasting.

Knowing this, Fonterra embarked on a 12-month innovation journey with a range of elite, nationally ranked athletes called the Athlete Incubator Project. The Project identified future trends and opportunities in sports nutrition by diving deeper into the athlete demographic’s needs and conducting research to inform future concept design.

These insights, athlete testimonials and findings are shared alongside five new sports nutrition concepts designed to address athletes’ needs and drive growth in the category.

Stay informed on what’s next—unlock all this and more by downloading the Fonterra Athlete Incubator Project white paper today.