Cognis Relaunches Tonalin®Web SiteCognis Relaunches Tonalin®Web Site
January 9, 2006
Cognis Relaunches Tonalin®Web Site
LA GRANGE, Ill.
CognisNutrition & Health relaunched its consumer Web site for its brandedconjugated linoleic acid (CLA) ingredient, Tonalin®. Now at www.tonalin.com,consumers can email questions about CLA and receive personalized responses, andsubscribe to an online newsletter about healthy weight maintenance. Nina Likins,Tonalin marketing manager, said the relaunch is a part of the companyscampaign to enhance its relationship with customers taking the product. Shenoted: Our revamped, informative and easy-to-navigate Web site providescustomers with an interactive tool they can use at their convenience to getfast, credible information. This builds high customer retention and loyalty,paramount to the success of Tonalin CLA products.
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