Recent research notes that over 70% of consumers in North America are users of, or would consider using, healthy lifestyle products with immune health benefits. As well, 64% of global consumers say they have found more ways to tailor their life and the products they buy to their individual style, beliefs and needs. With consumers increasingly seeking personalized health benefits, manufacturers must understand the importance of formulating functional foods with unique ingredients, such as yeast beta glucans backed by research that align to growing demand for supporting overall well-being. Download the white paper, Satisfying Consumer Demand for Functional Foods with Immune Health Benefits, for market insights and formulation opportunities.
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