Consumers want personalized nutrition products, but often lack access to the medical test that measure nutrient statuses. Supplement brands can help, says industry veteran Michael McBurney.

Only half of consumers take supplements as recommended on product labels, according to IRi data, so encouraging usage compliance would improve health and product sales.

Dustin Gersch, owner, Paleo Powder Seasonings LLC, works two jobs, has two kids under 3 years old and took home the NEXTY at SupplySide West award for the Best Allergen-Free Product.

Brad Baum, co-founder, Llama Naturals, explains the manufacturing practices that fuel the best multivitamin of the NEXTY Award at SupplySide West.

Daniel Fabricant, president and CEO, Natural Products Association (NPA), says different views reflect the growth of the natural products industry.

Heather Granato and Judie Bizzozero discuss some of the major trends seen at Food ingredients Europe, including the importance of supply chain transparency and the globalization of plant-based nutrition.