Many people around the world fall into the category known as “flexitarian” – a combination of the words “flexible” and “vegetarian.” Driven by reasons ranging from concerns based on health, environmental factors or animal welfare, flexitarians are looking to diversify their diets with more “plant-based” options. With a thorough knowledge of market trends and consumer preferences, we can apply our expertise to develop a strong value proposition for the growing group of flexitarian consumers. BASF Human Nutrition offers a range of high-quality plant-based ingredients to help brands reach consumers in their unique and evolving plant-based journeys. Get more insights with our latest white paper, Nature’s Treasure Box: Plant-based ingredients to support today’s lifestyle choices.
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