Whether you’re preparing to hit the slopes or taking to the trails, a holistic relationship with the sun is imperative for outdoor exercise. While ingestibles are no substitute for topicals or coverings, new research shows huge consumer interest thanks to their role in providing an inner “base layer”. In a survey of more than 500 active consumers, Lycored found that suncare was the top health concern and 89% said dietary suncare supplementation was appealing.

Find out more – download the white paper