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COVID-19 and supplement sales: Making sense of the sales spike and the new normal – webinar

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Now available on-demand.
Webinar Information
On-demand

COST: $99* CRN Members receive a $40 discount by using code: CRN40. Non-members using this code will be charged the additional amount. (*Payments take up to 15 minutes to register in the system/add [email protected] to safe sender list-check spam folder). Check registration status by returning to webinar page, ensure you are logged in. A block indicating you are registered will be present.

It’s no secret that dietary supplement sales are soaring as the world endures the effects of the COVID-19 pandemic. But what’s behind the sudden jump in sales? Are consumers just pantry-loading, or are there new consumers coming into the space? Is there a change in attitudes toward pro-active wellness? This webinar will explore:

  • Why are supplement sales spiking? What does the actual transaction data tell us?
  • Are sales different in the natural channel right now than in chain drug and mass?
  • As manufacturers face limited supply chains, and out-of-stocks at retail, how should they be allocating stock among distribution channels?
  • How do consumers view these supplements—are they seen as an insurance policy; a quest for optimal health; a quick way to boast immunity?
  • What ingredients are selling? Is it all immunity focused? Is there a halo effect for other products?
  • Does the boom in online purchases spell a permanent sea change in buying behaviors? Can brick and mortar ever win back their consumers?
  • Should we expect the sales increase can be sustained? Is this a blip or a change in attitudes towards health?

In addition to three expert panelists, we’ll have an extended Q&A at the end so you can get all your questions answered.

Moderator:    

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Brian Wommack, Senior Vice President, Communication, Council for Responsible Nutrition

Presenters:   

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Kristin Hornberger, Executive, Healthcare, IRI 

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Kathryn Peters, Executive Vice President, Business Development, SPINS

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Steve French, Managing Partner, Natural Marketing Institute