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It’s no secret that dietary supplement sales are soaring as the world endures the effects of the COVID-19 pandemic. But what’s behind the sudden jump in sales? Are consumers just pantry-loading, or are there new consumers coming into the space? Is there a change in attitudes toward pro-active wellness? This webinar will explore:
- Why are supplement sales spiking? What does the actual transaction data tell us?
- Are sales different in the natural channel right now than in chain drug and mass?
- As manufacturers face limited supply chains, and out-of-stocks at retail, how should they be allocating stock among distribution channels?
- How do consumers view these supplements—are they seen as an insurance policy; a quest for optimal health; a quick way to boast immunity?
- What ingredients are selling? Is it all immunity focused? Is there a halo effect for other products?
- Does the boom in online purchases spell a permanent sea change in buying behaviors? Can brick and mortar ever win back their consumers?
- Should we expect the sales increase can be sustained? Is this a blip or a change in attitudes towards health?
In addition to three expert panelists, we’ll have an extended Q&A at the end so you can get all your questions answered.
Moderator:
Brian Wommack, Senior Vice President, Communication, Council for Responsible Nutrition
Presenters:
Kristin Hornberger, Executive, Healthcare, IRI
Kathryn Peters, Executive Vice President, Business Development, SPINS
Steve French, Managing Partner, Natural Marketing Institute