Parents are turning to supplements to fill nutrient gaps in their picky eaters’ diets. According to the C.S. Mott Children's Hospital National Poll on Children's Health, most parents have given their child dietary supplements. Half of parents say their child regularly takes a supplement and 33% say their child has tried but does not take them regularly. Among parents who have given their child supplements, 80% say they chose products made specifically for children.
Join us to learn about legal requirements for marketing children’s supplements—both to children and to the purchasing parents or other caregivers. We will also explore unique scientific substantiation considerations when making claims for children’s products. In addition, our lineup of experts will walk participants through the following and more:
- Guidance from the BBB National Programs Children’s Advertising Review Unit (CARU) on advertising to children
- Discussion and examples of what type of advertising is appropriate to children
- How is the deception standard for children’s advertising different from that for adults?
- What’s on the horizon for children’s dietary supplement and functional food products
Megan Olsen, Senior Vice President & General Counsel, Council for Responsible Nutrition
Annie M. Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs
Debra Policarpo, Senior Attorney, Children's Advertising Review Unit, BBB National Programs
Maureen Enright, VP, BBB National Programs
Sarah Clark, Research Scientist, Department of Pediatrics, University of Michigan