XyIENCE Nets New Capital, Extends UFC DealXyIENCE Nets New Capital, Extends UFC Deal
November 14, 2007
LAS VEGASXYIENCE Inc. has struck a deal for up to $12 million in a strategic funding effort from a group of investors. The company intends to use a significant portion of the investment to expand distribution of its Xenergy brand energy drink, introduced last year. XYIENCE increased distribution of Xenergy from 4,600 stores to 45,000, including such national retailers as 7-11, Kroger and GNC, as well as many regional grocery and convenience stores around the country.
The company (www.XYIENCE.com) also announced its exclusive sponsorship with the Ultimate Fighting Championship® (UFC) has been extended for an additional three years. Xenergy is the official energy drink of the UFC, the worlds leading professional mixed martial arts organization.
XYIENCE has been a long time sponsor of the UFC, and we look forward to our future endeavors together, as both of our companies continue their explosive growth, said Dana White, UFC president. We believe that the combination of new financing and the extension of our UFC relationship firmly positions the company for success as we embark on a worldwide expansion of the XYIENCE and Xenergy brands, said Adam Frank, CEO of XYIENCE.
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