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SupplySide MarketPlace Reports Growth, Drives CPG InnovationSupplySide MarketPlace Reports Growth, Drives CPG Innovation

May 6, 2013

3 Min Read
SupplySide MarketPlace Reports Growth, Drives CPG Innovation

NEW YORKA record-breaking number of attendees and exhibitors participated in VIRGO's 2013 global expo and conference, SupplySide MarketPlace. Held April 30 through May 2 at the Jacob Javits Center in New York City, the show drove food, beverage, dietary supplement, animal nutrition, cosmetics and personal care innovation through the buyer/seller connection.

The highlight of the show was its 39,400-square-foot expo hall, which featured more than 5,000 ingredients and services. More than 3,500 attendees explored nearly 400 booths for the latest developments to innovate new products. This represents a 5 percent growth over SupplySide MarketPlace 2012, which means buyers got an even better head start on the competition.

"A lot of business was done at SupplySide MarketPlace as we have focused the event squarely on connecting buyers from the global food, beverage, supplement, cosmetic, animal nutrition and pharma industries with suppliers of the ingredients and technologies they need," said Jon Benninger, vice president of VIRGO'S SupplySide Health & Nutrition Network. "The extra efforts we put into place to collaborate with key buyers and connect them with exhibitors was a win for all, and we will continue to build on those programs."

Industry participation highlights for the show include:

  • Media: NPR, The Dr. Oz Show, CNN Digital, Newsday, New York Times, Crains New York Business, Saveur, Wine Spectator, Wine Enthusiast, Better Homes and Gardens, Daily Candy, Lille Magazine, ALL YOU, Marie Claire

  • International representation: 33 countries were represented by attendees and exhibitors

  • The shows new SupplySide Why stage featured prominent speakers such as Anthony Bennie, Founder and President of Clear Conscience Pet; Steven Dentali, Ph.D., Chief Science Officer of the American Herbal Products Association; Heidi Hohn, Private Label Project Manger of Swanson Health Products; and Matt Phillips, President and CEO of Cyvex Nutrition

  • Key decision makers, including executives, scientists, procurement, marketing and other professionals from the following companies, and many others, were in attendance: Atrium Innovations, Avon, Bayer Health Care, Cott Beverages, Country Life, Domino Foods, Garden State Nutrition, General Mills, GlaxoSmithKline, GNC, Kelloggs, Mars Petcare, Natures Way, NBTY, New Earth Beauty/ Ecco Bella, Manhattan Drug Company, NutriGold, Pepsico, Pfizer, Pharmavite, Schiff Nutrition, Swanson Health Products, The Coca-Cola Company, The Hershey Company, The Vitamin Shoppe, Twinlab, Unipharm

  • Key industry buyers: 90 percent of attendees reported being involved in the supplier selection process

The shows Featured Speaker Presentation lineup included two significant figures in the dietary supplement and food and beverage industries: Michael Roizen, M.D., chief medical consultant of The Dr. Oz Show; and Daniel Fabricant, Ph.D., director of FDAs Division of Dietary Supplement Programs.

In addition, the SupplySide Marketing Insights Summit looked at developing and leveraging a content marketing plan, and tips on building effective relationships with consumer media outlets. Top media figures and professionals from outlets including ALL YOU, Marie Claire and others presented and participated as panel members.

The most critical information from the Featured Speaker Presentations and the Marketing Insights Summit was captured for the SupplySide MarketPlace 2013 DVDs; they are available for $79 each at supplysidestore.com.

SupplySide West 2013 will take place November 12 to 16 at The Venetian & Sands Expo in Las Vegas. The exhibit hall will be open November 14 and 15 and exhibit space is currently 83 percent sold out. SupplySide MarketPlace 2014 is scheduled for June 1-3 at the Javits Center in New York City.

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