Sunny Crunch Wins Award, Selects U.S. Distributor, Helps Hurricane VictimsSunny Crunch Wins Award, Selects U.S. Distributor, Helps Hurricane Victims
December 5, 2005
Sunny Crunch Wins Award, Selects U.S. Distributor, Helps Hurricane Victims
Sunny CrunchFoods Inc. (www.sunnycrunch.com) haswon an award for entrepreneurship, selected Market-Wise International NutritionLLC to introduce its foods to the U.S. market, and donated cereal-basednutrition bars to feed survivors of Hurricane Katrina.
The Entrepreneurship Award for 2005 was awarded to Willie Pelzer, thecompany's founder, by the Markham Board of Trade. According to the company,Pelzer grew the business from a $5 million company to a $25 million operationwith 100 employees over a five-year period.
"This business was born one morning when, after eating porridge forbreakfast, I questioned whether this was the healthiest and most enjoyable wayto start my day," said Pelzer. "So in my kitchen I experimented withbaking oats and nuts to create a more appealing product. Now my company has morethan 250 products on the shelf, including that famous crunchy granola which Ideveloped all those years ago."
Sunny Crunch appointed Market-Wise (www.marketwisenutrition.com),a Canadian corporate advisor and nutritional ingredient supplier, to launch thecompany's products at retail in the United States.
"For the past five years we've participated in helping with thebrokering, marketing and distribution for Sunny Crunch Foods in Canada andproven our ability to promote the brand and grow sales," said StephenLukawski, president and chief executive officer (CEO) of Market-Wise."Sunny Crunch Foods is committed to providing its consumers with bothhealthy and tasty quality products and that is the principal reason for itssuccess over the years."
Sunny Crunch said it was selected by the Federal Emergency Management Agency(FEMA) and the American Red Cross to send daily shipments of 400,000cereal-based nutrition bars to benefit victims of Hurricane Katrina. The barsare being shipped to Tennessee and will be distributed to affected areas.
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