Ogilvy PR Launches BrandScience Concept

April 1, 2001

1 Min Read
Ogilvy PR Launches BrandScience Concept


Ogilvy PR Launches BrandScience Concept

NEW YORK--Ogilvy Public Relations Worldwide's Marketing Practice launched a new product called BrandScience that links food and healthcare public relations specialties. "BrandScience connects the brand in a much stronger way than traditional programs and drives brand credit for product innovations and science in a way that is comprehensible to consumers," said Mark Curran, managing director in the Global Marketing Practice group.

Among the checkpoints on the BrandScience system are creating a "product" based in credible science, aligning research milestones with key product milestones, and knowing the target audience. For more details, visit www.ogilvypr.com.

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