LycoRed, BTSA Team Up

December 14, 2007

1 Min Read
LycoRed, BTSA Team Up

AYLESFORD, EnglandLycoRed Ltd. UK and BTSA Biotecnologias Aplicadas, Spain, have entered into an agreement to cooperate in penetrating the food and beverage fortification markets in Spain and Portugal with vitamin and mineral premixes and microencapsulated ingredients developed by LycoRed. "We are proud to have BTSA as part of our European team, said Udi Alroy, vice president of global marketing and sales at LycoRed (LycoRed.com). "They bring with them more than 14 years of industry experience and market insight. Among their responsibilities, will be the development of new market categories and the introduction of innovative products to the Spanish market."

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