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INSIDER Circulation Audit Posted on BPA Web SiteINSIDER Circulation Audit Posted on BPA Web Site

November 12, 2001

2 Min Read
INSIDER Circulation Audit Posted on BPA Web Site


INSIDER Circulation Audit Posted on BPA Web Site

PHOENIX--Virgo Publishing, the publisher of Natural Products Industry INSIDER, announced the release of audited circulation data from BPA International. The independent circulation audit proves that the INSIDER is subscribed to by 8,906 executives, managers and others in the dietary supplement, food and cosmetic industry.Of the INSIDER's subscribers, 3,167 are from supplement manufacturers, 2,300 are from food manufacturers, 858 are from personal care manufacturers and 299 are from private label manufacturers. The INSIDER is the only audited magazine that clearly reports how many subscribers are from actual manufacturing companies, according to the publisher. The BPA audit also provides details about the subscribers' titles/functions. More than 3,900 of the subscribers are in corporate management, 2,000 subscribers are in marketing/sales management and more than 1,800 subscribers are in manufacturing/production management."This circulation audit is further proof that the INSIDER isthe number one magazine for executives," said Jon Benninger,group publisher of Virgo Publishing's Natural Products Division."More manufacturers read the INSIDER than any other industry magazine." The complete BPA audit statement is available atwww.naturalproductsinsider.com/mediakit/audit.pdf.The INSIDER is published 13 times per year and focuses on providing the most timely coverage of news that affects the industry. In addition, two Buyer's Guide editions are published each year, providing the industry's most detailed and accurate information about suppliers. The INSIDER Web site(www.naturalproductsinsider.com) includes an Interactive Buyer's Guide, a searchable archive of past news stories and daily news postings. Readers also can receive a free weekly news update by e-mail. The INSIDER is the official publication of SupplySide, the world's largest trade show for manufacturers and suppliers of natural and nutritional products.For a copy of the INSIDER BPA Audit or additional information, contact Peggy Jackson, publisher, at (480) 990-1101, ext. 1157, or visit Booth #1211 at SupplySide West.

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