INSIDER

Announces Design, Circ, Staff Changes

December 5, 2005

2 Min Read
INSIDER


INSIDER Announces Design, Circ,Staff Changes

PHOENIXVirgoPublishing unveiled a new magazine logo and Web site for NaturalProducts INSIDER. INSIDER willcelebrate its 10 year anniversary in 2006, so we decided to give the magazineand Web site a face lift with the SupplySide West show issue, said PeggyJackson, director of publishing for Virgos Health & Nutrition Division.The revised Web site is now more user friendly and helps visitors navigatethrough all of the exclusive features offered on the site. The logo changereflects the relationship between INSIDER andSupplySide.

The INSIDER Website offers the industrys leading vertical search engine, which gives usersthe opportunity to search through more than 1,000 ingredient and manufacturingservice suppliers by ingredients offered, facility location, associationmemberships and quality standards. The feature also pulls up related articles toeach search. Additional features available on the INSIDERWeb site include a searchable news/issue archive,daily news postings, a free weekly e-newsletter, and an RSS feed offeringinstant industry updates, blogs, and related industry links.

In circulation news, total circulation for INSIDER,as reflected in the December 2005 BPA Statement, will be 12,019. This figure isa 12-percent increase over the June 2005 BPA Statement figures. With nearly theentire 1,000-subscriber increase coming in manufacturer categories, INSIDERcontinues to have extensive reach to dietarysupplement, functional food and natural personal care executives. INSIDER continuesto grow and thrive because it is so different from other industry publications,Jackson said. In addition to its top-notch editorial and positioning as theofficial magazine of SupplySide, INSIDER alsooffers a digital edition and the industrys leading vertical search enginefeature on the Web sitemaking it the brand in demand.

Finally, Virgo Publishing hired two new account executives towork on INSIDER and HSR:Health Supplement Retailer magazines. Natasha Hallcomes to Virgo Publishing from the American Herbal Products Association (AHPA),where she began as an administrative assistant in 1997 and assumed the positionas director of education in 1998.

With eight years of industry knowledge and experience, wesee Natasha bringing a lot to the table for our customers, Jackson said. Sheis skilled at understanding clients needs and developing comprehensivemarketing programs to help them achieve their goals. The other new hire,Francine Jackson, worked most recently as a sales manager for the Hyatt RegencyScottsdale Resort & Spa at Gainey Ranch. Francine is a seasoned salesprofessional with a proven track record of building and maintaining businessrelationships, said Peggy Jackson. She is experienced in developing anddelivering creative, custom programs and will be an asset to her customers.

For more information about INSIDER'sanniversary plans or marketing opportunities, contact Virgo Publishing at (480)990-1101 or visit www.naturalproductsinsider.com.

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