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Country Life, Kikkoman Join ForcesCountry Life, Kikkoman Join Forces

May 23, 2005

1 Min Read
Country Life, Kikkoman Join Forces

Country Life, Kikkoman Join Forces


Country LifeVitamins announced a joint venture agreement with Kikkoman, under which CountryLife will utilize Kikkomans research and development capabilities and globaldistribution structure in new product development and launch. In theannouncement, Country Life noted it plans to expand its qualityassurance/quality control lab, marketing and sales departments, andmanufacturing efforts. Kikkoman is an internationally renowned,familyoriented company that shares our business values and quality standards,said Hal Drexler, co-founder and chief executive officer of Country Life. Thisarrangement represents a key opportunity for Country Life to expand its marketshare in the healthy lifestyle category.

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