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Coca-Cola Investigating Chinese MedicineCoca-Cola Investigating Chinese Medicine

December 18, 2007

1 Min Read
Coca-Cola Investigating Chinese Medicine

BEIJINGThe Coca-Cola Co. opened The Coca-Cola Research Center for Chinese Medicine at the China Academy of Chinese Medical Sciences in Beijing. The research center is part of the companys long-term collaboration agreement with the academy, and will focus on development of beverages using Chinese herbal ingredients and formulas.We see this center as an important step in strengthening our innovation pipeline for beverages that contribute to well-being, said Rhona Applebaum, Ph.D., vice president, chief scientific and regulatory officer, Coca-Cola Co. (Coca-Cola.com). This collaboration will ultimately help us bring the insights and benefits of Traditional Chinese Medicine to consumers all over the world. As the worlds largest beverage company, we can add global reach and world-class marketing skills to help promote Chinese wisdom in preventive holistic health through new and innovative beverages.Dr. Huaying Zhang, director of Asia of Coca-Colas Beverage Institute for Health & Wellness (BIHW), will establish an office at the academy in Beijing to work collaboratively with researchers. Maurice Arnaud, executive director, BIHW, will joint the academys advisory board.

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