BI Expands Into TurkeyBI Expands Into Turkey
December 17, 2007
LONG BEACH, Calif.BI Nutraceuticals entered into an exclusive distribution agreement with the Safir Group to extend BIs reach into Turkey. Safir will rep BIs line of more than 700 ingredients including botanicals, vitamins, minerals and specialty ingredients to food, beverage and dietary supplement manufacturers in Turkey.
George Pontiakos, BIs president and CEO, said: The harmonization of Turkish laws and regulations with those of the EU has resulted in changes affecting the health sector in Turkey. In particular, it has laid the ground for the creation of natural products. As the bureaucracy surrounding natural products continues to diminish in Turkey, it is creating tremendous demand for high-quality, efficacious ingredients, specifically with local companies who are looking to create products to compete with imported finished goods. The Safir Groups extensive experience in the medical sector and wide-ranging network of contacts will allow us to effectively tap into this nearly $200 million market.
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