2024 supplement trends  - Video

This video, recorded at SupplySide East 2024, analyzes the booming sports nutrition market, encompassing traditional athletic supplements and emerging bioactives for overall well-being, with a focus on esports and future growth opportunities.

June 28, 2024

2024 Supplement trends - Video

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At a Glance

  • Learn about the white spaces available for future product success. 
  • Get insight on using publicity to cost-effectively test messaging on current trends before fully investing in marketing. 
  • Look at trends from brands’ perspectives and understand how they take innovative ideas and turn them into products.

This video, recorded at SupplySide East 2024, gives an in-depth education on the most current, relevant and important information from industry experts. This two-hour video provides essential knowledge you need to understand what’s happening in the market and stay ahead of the competition.  Success in the supplement and healthy food and beverage industries hinges on the ability to adapt formulations to evolving trends and consumer preferences. By staying abreast of scientific advancements, understanding consumer insights, embracing innovative product formats and prioritizing sustainability, businesses can position themselves for continued growth and success in this dynamic marketplace.  

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