High-quality dietary supplements and foods made in different countries are now widely available in the world market. The industry is enjoying the convenience brought forward by globalization. With the cooperation of contract manufacturers, brand owners can focus more on marketing. Choosing an excellent contract manufacturer helps maximize profits.

Important elements for a brand owner to choose in a contract manufacturer include advanced equipment, mature techniques, production experience, production capacity and lower cost. An excellent manufacturer knows its partners are around the world and the products will be shipped to different countries and regions. So, contract manufacturers should strive to make its products and production meet the requirements of many target markets. For example, a international contract manufacturer should be certified for cGMPs (current good manufacturing practices), British Retail Consortium (BRC), ISO9001:2008, EU Registration Approval, Australian Therapeutic Goods Administration (TGA) and many more.

For brand owners looking at partners, contract manufacturer should have maintained good records for years and have active business relations with leading global CPG firms. These well-known companies lead the mainstream market, and the partnerships ensures contract manufacturers are updated with the market requirements. The relationships also help the contract manufacturer set up a high-reference value database for its product development in different countries and regions. A good product manufacturer should also provide consulting services for those planning to enter new international markets as well as local marketing strategies.

Good enterprises always seek to provide consumers with high-quality products, which greatly relies on high-quality raw materials from all around the world. Global purchase ability is the only way to make it possible.

Yang Rui is vice president of Sirio Pharma.

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