Natural Products Insider is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Investigating Energy Drinks

Article-Investigating Energy Drinks

Investigating Energy Drinks
Despite their rocketing sales, energy drinks have come under attack in recent years by authorities, politicians and consumer advocacy groups. A number of deaths potentially tied to the products have come to light, and the increased scrutiny may have triggered more investigations. Takeaways include: *Furor over energy drinks hasn't died down since a number of deaths potentially tied to the products have come to light. *Some private plaintiffs lawyers have pounced on energy drink marketers, suing them for wrongful death. *Authorities have been investigating energy drinks, with a focus on the advertising and marketing of products.

Table of Contents

  • Viewpoint: A Fine Line
  • Energy Drink Market Remains Under Siege
  • Energy Unleaded: Will Caffeine-free Variants Appease Both Lawmakers and Consumers?
  • Market Data: Energy Drink Market Grows as Marketers Spend Big on Advertising

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish