Video: Tapping in to Consumer Research on Omega-3 Usage

Although one-fourth of U.S. consumers use omega-3s, the market has room for growth across all age brackets, particularly for brand holders offering alternatives to traditional supplements.

Results of the inaugural Mind of the Consumer research study were presented at Ingredient Marketplace 2016. Heather Granato, VP content, Informa Global Health & Nutrition Network, detailed topline insights into what consumers are seeking in the healthy living segment.

Granato shared many consumers are less focused on specific benefits such as brain or joint health, and more drawn to omega-3s for their contribution to overall wellness. Watch the video to learn more about consumer purchase drivers in the omega-3 category, and click the following link to read the full Report, "The Mind of the Consumer: Omega-3s."

To learn more on top trends, research and potential opportunities in the omega-3 market, attend the Finding Your Sweet Spot in the Omega-3 Market panel discussion on Friday, Oct. 7, at SupplySide West 2016.

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