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Twin Rivers Now FINA LLCTwin Rivers Now FINA LLC

February 10, 2010

1 Min Read
Twin Rivers Now FINA LLC

SHARJAH, UAEFelda IFFCO Sdn Bhd (FISB), a joint venture between the Felda Group of Malaysia and IFFCO Group of United Arab Emirates, is the new owner of the omega-3 operations of Twin Rivers Technologies, and changed the name of the Cincinnati-based operation to FINA LLC (Felda IFFCO North America), effective immediately. SourceOne Global Partners, Chicago, will continue to serve as FINAs exclusive marketing partner, building and managing the marketing and distribution infrastructure for FINAs U.S.-produced OmegaChoice® brand of concentrated omega-3 essential fatty acids (EFAs).

The transfer in ownership is an extremely positive development for FINA, SourceOne, our omega-3 client partnership and, ultimately, the consumer seeking the highest quality omega-3 products available, said Josipa Paska, newly appointed CEO of FINA. With a heavy investment in expanding market access and production capabilities, this signals a clear, strategic direction for our U.S.-produced omega-3 products, where we will continue to focus on higher value, advanced technologies and branded differentiated products in all paths to market.

FINAs omega-3s are produced in a GMP (good manufacturing practice) compliant facility to pharmaceutical-grade standards; the natural triglyceride ingredients contain high percentages of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). The company uses proprietary technologies and beverage emulsion capabilities to produce a range of ingredients for the supplement and pharmaceutical markets.

SourceOne and FINA will build awareness of the OmegaChoice brand, with the tagline Choose it for Life!, utilizing effective alliances and shared commitments with our brand-manufacturing partners and retailers, said Jesse Lopez, founder and CEO, SourceOne. We are committed to a national advertising and public relations campaign designed to educate health-conscious consumers and create awareness for the many benefits of omega-3 in the triglyceride form.

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