Survival Guide to Omega-3s
Proprietary research from the Global Organization for EPA and DHA Omega-3s (GOED) found 57 percent of American adults surveyed currently consume omega-3s through one or more sources, whether supplements, fortified foods or fish rich in omega-3s. Although the market is brimming with newer technologieswhich have yielded everything from omega-3 fortified spreads, dressings and bakery items to gummies and mega-concentrated mini gelsingredient suppliers and brand holders are looking to innovation to help draw more users to the category. Takeaways include: *Increased clinical research and innovative development are drawing consumers to omega-3 products. *The U.S., Canada, Japan and EU each have a regulatory framework for permissible EPA and DHA claims. *The Omega-3 Index, an omega-3 blood marker test, could alert consumers to their need for EPA and DHA.