Roche, HealthFocus Complete Consumer Study
PARSIPPANY, N.J.--Roche Vitamins (www.roche.com/vitamins) recently completed a consumer research study with HealthFocus Inc. Roche is making available to its clients the results from the study, which include buying habits, motivations for using dietary supplements, and factors affecting purchasing decisions.
According to Roche, the information will assist its customers in strategically meeting specific marketplace demands. Among these are eye health and heart health. Products that Roche is offering in these categories include
lutein, vitamin C, vitamin E, zeaxanthin, beta-carotene, niacin, lycopene and Omega-3
EFAs. Roche will be discussing the results of the study at SupplySide East, Booth #1424-1426.
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