Pronova Sales Up
LYSAKER, Norway--As of April 2000, mass merchandise outlet and drug chain sales of fish oil products increased 35 percent over April 1999, and Pronova, producers of marine Omega-3 fatty acids, reported that its sales exceeded that growth. Robert Walker, Pronova's North American representative, said increased consumer awareness of the value of Omega-3 fatty acids in a healthy lifestyle contributed to the growth. Walker also attributed Pronova's substantial sales increase to the fact that its Omega-3 formulas are flavorless, odorless and essentially regurgitation free.
Also, a study recently published in the American Journal of Epidemiology (151:10, 999-1006) found that 15 g/day of fatty fish is protective against coronary heart disease mortality. Researchers suggested the EPA and DHA found in Omega-3 was the cause. For more information, e-mail [email protected] or visit Booth #1608 at SupplySide West.