January 9, 2006
ONC,Trappist Dairy Launch Meg-3®-Fortified Milk
DARTMOUTH, Nova Scotia & YUEN LONG, China Ocean Nutrition Canada Ltd. (ONC) and Trappist Dairy (Hong Kong) Ltd. (www.lark.com.hk/dairy.htm) introduced dairy milk fortified with Meg-3®, ONCs fish oil ingredient.
According to ONC (www.ocean-nutrition.com), introduction of the new, co-branded product, OMU Milk, is intended to increase awareness of Meg-3 in Hong Kong. Meg-3 is featured prominently on OMU Milk packaging and throughout the products consumer advertising campaign, including a video commercial featuring an animated fish.
Consumers are developing a positive emotional relationship with the Meg-3 brand through digital animation of our cute little fish, Meg-3, said Ian Lucas, executive vice president of global marketing with ONC. They will also learn the food they are purchasing has the trusted source of omega-3 from fish oil, which will create value for our co-branding partners through our consumer branded ingredient.
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