Omega-3 Insights Magazine: Survival Guide to Long-Chain Omega-3s
Omega-3s are a vital nutrient. Important to health and not adequately consumed in many diets, they are perfect for the dietary supplement market. However, with tens of thousands of existing omega-3 products in the world, the market is already flooded with competition. As such, companies should consider a number of factors before they launch a new product. Takeaways include: *Market analysis can help find gaps in product positioning and key points to use in marketing. *Decisions regarding dosages and which suppliers to partner with are vital to a final product. *The best way to know if an encapsulator is protecting its omega-3 oil is to audit the facilities.