WATSONVILLE, Calif.—Nordic Naturals launched a new initiative to raise awareness and support for Paws for Veterans, a nonprofit organization that helps rebuild the lives of combat-wounded veterans while also rescuing shelter dogs that would otherwise face euthanasia.
The company’s campaign—“Buy One Bottle. Help Two Heroes."—will run from October through December 2014. Purchases of featured products will support monthly donations of Nordic Naturals omega-3s to veterans and their adopted service dogs, as well as a donation of funds toward a new training facility, for a total contribution of up to $30,000.
Qualifying products include all bottle sizes of Baby’s DHA, Children’s DHA™, Nordic Berries™, Omega-3, Complete Omega™, Ultimate Omega®, Pet Cod Liver Oil, and Omega-3 Pet™.
“Veterans frequently return from active duty with neurological and physical disabilities that make daily life incredibly challenging," said Joar Opheim, founder and CEO of Nordic Naturals. “Medical service dogs offer amazing support that really changes the lives of these men and women."
Crystal Ayala, CEO and lead trainer for Paws for Veterans, describes their work as “life-saving," noting that 22 veteran suicides are reported every day, and 1.2 million dogs are euthanized annually. Paws for Veterans rescues shelter dogs facing euthanasia. According to Ayala, “Each dog is rehabilitated, trained, and given a home with a veteran who needs and loves them. Veterans help train their adopted dog to perform tasks related to their specific disability. These can include waking them from nightmares, reminding them to take medications, finding lost objects, and physically interrupting panic attacks."
“We hope this unique promotion will raise awareness about this issue and this organization," added Opheim. “We have been supporting the work of Paws for Veterans for more than a year, and we’re excited to give our customers an opportunity to give back as well."
In previous years, Nordic has also provided donations to children in the Dominican Republic, giving them omega-3s for healthy development.