February 15, 2012
LAVAL, QuebecNeptune Technologies and Bioressources Inc. has reported Canadian manufacturer Jamieson Laboratories is set to commercialize Neptune's NKO® krill oil in the Canadian food, drug and mass market (FDM) retail channel nationwide. Jamieson celebrates its 90th anniversary this year and offers more than 250 different products in over 7,000 stores throughout Canada.
Jillan Mariani, director of brand marketing for Jamieson, said the company is poised to introduce Jamieson Omega-3 Super Krill to the market. "In accordance with the Jamieson brand, our krill product contains 100-percent Neptune Krill Oil (NKO®), the only clinically proven krill oil with recognized Health Canada claims and specific health benefits," she said. "We are extremely confident that this new Jamieson product will benefit Canadian consumers who need to improve their cholesterol profile or alleviate a joint pain condition." She noted Jamieson has been watching krill as an ingredient for several years and believes it is bringing the product to market at the right time and with the right partner.
Michel Chartrand, chief operating officer at Neptune called this new launch a major achievement for Neptune. "Jamieson is the number one distributor in Canada with an overwhelming presence in the Canadian mass-market," he said. "This new partnership represents a significant milestone in Neptune global growth strategy."
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