The site is designed to be an independent educational website to educate consumers about the benefits of omega-3s. GOED noted that the site is written in consumer-friendly language and is not DSHEA-compliant; therefore, members should not link to the site from their websites.
Features of the site include a quiz to help consumers estimate their average daily intakes of EPA and DHA, a guide to choosing foods and supplements with EPA and DHA, and basic information and scientific documentation about the benefits of omega-3s for the heart, brain, eyes and joints.
In addition, the company has established a Facebook page and Twitter page for AlwaysOmega3s. GOED advised members to use their personal Facebook and Twitter accounts rather than a corporate account to make sure the company remains compliant with DSHEA regulations.
The U.S. test market campaign is also officially underway, which begins this week and continues for the next month. The campaign includes a print advertising component, outdoor billboards, digital and TV advertising, and an in-store advertising component.